The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandability, the feeling of control, and the pleasure of accomplishment.Donald A. Norman
Companies that ignored the user
2013
2005
Hudson Bay Co. (Canada) – $33.3 million loss
UK Inland Revenue – $3.45 billion overpayment
2004-2005
2004
Avis Europe PLC [UK] – $54.5 million loss
Hewlett-Packard Co. – $160 million loss
2004
Pre 2004
The list is endless…
Why do we get it wrong?
Adults forget how difficult that task was.Donald A. Norman
Developers focus on producing features, instead of focusing on “feature’s context of use”.
Companies create products from their perspective and not the user’s.
Screens don’t recognised the influence of cognitive load on the user.
Companies want to target everyone. Try to please everyone and you end up pleasing nobody.