• Product Landscape Mapping

    Understanding to Solve

    In contrast to “building to solve”, “understanding to solve” takes a different perspective on product development and user experience by exploring the thinking and emotions behind a need

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  • Groceries ecommerce

    How to build groceries ecommerce

    Do you have a grocery store and are thinking of building an eCommerce solution? Web design companies and agencies will most likely sell you existing eCommerce solutions. In the short run, it would give you an online presence and a few customers, but you are likely to lose many of them post Covid19 lockdown. Let me explain why.

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Understanding the Big Picture

"A people-centered product doesn't start with design. It starts with understanding."
"For people-centered products, it doesn't make sense to talk about a minimum viable product (MVP). If our businesses are truly people focused, we should be discussing our minimum value add (MVA)"
"UX doesn't solve people's problems. It solves the problems people have with your product."

Customers Testimonials

Neil Sadie


"From the moment Bertus stepped in he added value to our company. He gave us excellent advice and analysis on how we could reduce complexity on our existing UI and make it more accessible to end-users. He is very passionate about his field, works hard, delivers high quality work and is a pleasure to work with!"

Philip Collier

ADHD Coach / Philip Collier

"Bertus has a unique set of skills, knowledge and experience. His understanding of the psychology of human behaviour, and his experience across the entire chain of the ecommerce business sets him apart. I most appreciate that Bertus takes the time to deeply understand the entire ecosystem from both the consumer and business perspectives."

Phil Barrett

VP Product / OfferZen

"Bertus knows usability and accessibility well. He's also a likeable guy who gets good results from users in usability testing."

Dennis Williams

Co-Founder / Kin Digital

"One of the most knowledgeable people I know on the topic of UX. Stays up to date with all the latest research and developments and have been in the local industry longer than anyone I know of. Extremely easy person to work with."