Over the past year or two, I have found myself wondering about a better life with personas. Are personas giving us enough or can we do more? Real people’s needs, attitudes and behaviours shift or change over time and sure, there will always be new people that fit a persona, but should we be okay with letting people go? That might be okay for an entertainment app, but it probably is not okay if you want to provide long term customer value.
Do you have a grocery store and are thinking of building an ecommerce solution? Web design companies and agencies will most likely sell you existing ecommerce solutions. In the short run, it would give you an online presence and a few customers, but you are likely to lose many of them post Covid-19 lockdown. Let me explain why.