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We Are a Creative Company

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Premium Options

Premium Options

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Advanced Technology

Advanced Technology

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Responsive & Retina

Responsive & Retina

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Our Workflow

We are a creative agency with a passion for design & developing beautiful creations.

Customers Testimonials

Lisa Kimberly

Developer / Pexeto

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John Doe

Web Developer / Apple

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We Can Work Together

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The secret benefit of tree testing

“Tree testing is a usability technique for evaluating the findability of topics in a website. It’s also known as ‘reverse card sorting’ or ‘card-based classification’” ~ Optimal Workshop

The test works like this. You take your current navigation structure, which in case of an ecommerce site might be quite wide (product range) and deep (product sub categories) and list them on a tool like Treejack from Optimal Workshop. You then ask users to navigate this menu and indicate where they would expect to find a certain product. For example: “Where would you find Black Shoes for a school boy?” The user then might navigate down your menu structure through “Fashion – Men – Shoes” or they might go through “Kids & Toys – Fashion” or through “School – other”. It all depends on which items you have available in your menu and which words interest their train of thought. This leads to an interesting graph on how many people find your product and which other paths they take. If a big portion of your users can’t find your product, you will need to move it to the category they expect to find it, or maybe not…

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Are you doing Mini-Waterfall?

Are you really doing Agile?  If you are not doing iteration on your work, then are you getting the benefits of doing Agile?

The idea behind Agile was to be more flexible to users and market changes. Waterfall takes years to develop a piece of software and by the time you hit the market, you are no longer relevant. With Agile, you can build a MVP and iterate on your product as you try and find the right market fit. If you are only adding new features during sprints, without iteration, then you have just broken Waterfall down into smaller pieces. This is what I like to call “Mini-Waterfall”.

What is your company doing?

Links & References

  1. Agile process
  2. Waterfall process