Do you have a grocery store and are thinking of building an ecommerce solution? Web design companies and agencies will most likely sell you existing ecommerce solutions. In the short run, it would give you an online presence and a few customers, but you are likely to lose many of them post Covid-19 lockdown. Let me explain why.
“The best interface, is no interface.” These were the pearls of wisdom offered by Alan Cooper back in 2012. Fast-forward six years, and here we are with ecommerce: forced registrations, whimsical delivery times, late/cancelled deliveries, basket analogies, wishlists, broken mobile-web journeys & impersonal recommendations.
If “Customer is King” and we follow User-Centered Design (or any of the other variants of UX), why is it that businesses, marketing and even sometimes UX put obstacles in the way of users reaching their goals?