Have you ever been on the end of a long string of feature requests, either from users or management? These feature requests are usually very specific in how you are supposed to implement it. So much so that you, as a UX Designer or Product Owner, you sometimes feel like a tool. Well, there is a very simple way to change that. All it is going to take is for you to ask one simple question, and that question is: “What are you trying to achieve?”
“What makes this question so special?”, you may ask. Let me explain. This question does three things.