Want to lead your business with understanding?
E.I.S.
Product Research & Strategy for finding and building value.
The challenge that almost every business faces, during start-up or when environments change, is to identify the true value they (or their product) offer their customers, and the structures and user journeys that can unlock this value.
The E.I.S framework facilitates a deeper understanding of the people who use your product, the context in which the product is used, and the product itself...
UI
UI is just another language by which a product communicates its value.
You communicate your product value through your UI. Testing therefore is not to validate your value, but to confirm if your value was successfully understood.
People
Discover your users' thinking patterns in context of your product.
Your customers will have existing problem-solving patterns of thought, for you to discover, which aren't governed by their demographic data.
Opportunity
Businesses are always looking for opportunity and so are your customers.
Your customers are looking for means to "upgrade". It should be your product's purpose to provide such opportunity.
Identify Blockers
Identifying what is blocking your customers from their success, in order for you to provide a product of value.
Exploration Blueprint
A blueprint by which you can manage your fundamental product requirements, customer success journeys and test your build against defined customer value add.
Product Strategy
Navigate uncertainty with a singular people-centered vision for all your teams.