Want to lead your business with understanding?


Product Research & Strategy for finding and building value.

The challenge that almost every business faces, during start-up or when environments change, is to identify the true value they (or their product) offer their customers, and the structures and user journeys that can unlock this value.

The E.I.S framework facilitates a deeper understanding of the people who use your product, the context in which the product is used, and the product itself...


Identify Blockers

Identifying what is blocking your customers from their success, in order for you to provide a product of value.


Exploration Blueprint

A blueprint by which you can manage your fundamental product requirements, customer success journeys and test your build against defined customer value add.


Product Strategy

Navigate uncertainty with a singular people-centered vision for all your teams.