Product Framework
A Product& Research Strategy framework built on the understanding people, context, and product.
The challenge that almost every business faces, during start-up or when environments change, is to identify the true value they (or their product) offer their customers, and the structures and user journeys that can unlock this value.
The E.I.S framework facilitates a deeper understanding of the people who use your product, the various context in which your product's features are used, and the product as a whole, in order for a business to identify their true value-proposition they can offer their customers.
The E.I.S. framework approaches the problem of product value in three phases; namely Explore, Identify and Strategy.
Explore is the core in creating an understanding of your product's landscape and the people that move through this landscape. As in Systems Theory, the first step is to identify the structures and flows that are found in this landscape and how people benefit from it. All available data (internally or externally) that will improve the understanding of your product landscape are collected.
Identify enables the surfacing of the core requirements for success, from a product and customer's perspective, and exposes opportunities for value add.
Strategy systematically builds the value that emerged from the previous two phases. Having a clear understanding of your product value, your Product UX/UI only need to be evaluated in terms of customer comprehension in relation to value understood and value received, and your business and marketing strategy only need to communicate that value, without the need to trick or convince as value sells itself.
My years of knowledge on how people interact with technology, will save you time and cost, through early identification (90%) of the challenges, before it goes out for user testing.
E.I.S. is a people first approach, not just for a department, but the entire business. The research supports all your departments and allows you to communicate and build true value, while your competitors remain stuck on spending thousands of hours in creating OKRs, features, jobs-to-be-done, non-customer-centred goals, or creating delightful experiences.
Victor E. Frankl
